Research-backed
insights for food creators.
Weekly analysis on creator monetization, growth, and what actually works. Free insights. Paid reports. Tools that matter.
A research and insights
for the food creator economy.
Daily Insights
+ Newsletter
Weekly research-backed insights on the food creator economy. Every week we share:
- Creator monetization data and trends
- Sponsorship rate benchmarks
- What top creators actually do differently
- Tools that save time and make money
- Honest analysis on creator burnout, growth, and sustainability
5x
Insights per week
Weekly
Every Friday
100%
Cited research
$0
Always free
Reports
Food Creator Monetization Playbook: Building Income That Survives the Search Shift
- Income benchmarks by traffic tier (display, sponsorships, email, affiliate, memberships)
- Why food readers stay 20 months and what that is worth per subscriber
- The four streams that hold up when search traffic falls
- Income Planning Worksheet, sensitivity analysis, and Affiliate Program Comparison
Custom Research
+ Consulting
Creator Audience Analysis
Understand the creators you're working with
Creator Partnership Strategy
Identify, pitch, measure ROI
Creator Landscape Benchmarks
What's fair, what's realistic, what's working
Creator Retention Strategy
Build lasting partnerships
Who This Is For
For Creators
You're creating consistently but unsure where to focus. You want to understand how to monetize without burnout. You want real data on what's working, not trends and vibes. You want to know: am I charging enough? Should I build email? What's the actual earning potential?
For Brands & Agencies
You work with food creators and need to understand audience quality, fair partnership rates, and how to build lasting relationships. You want data, not guesses, about creator partnerships.
How It Works
We research the creator economy — industry data plus creator insights. Our findings are rooted in real data, not trends.
We publish weekly analysis on what we find — monetization, burnout, growth, what works.
Creators buy reports that dig deeper into specific challenges.
Brands reach out for custom research and consulting.
We stay in the background — you make smarter decisions with better data.
Why CreatorPulse
We started CreatorPulse because creators deserve better information.
Too many creator resources are based on vibes, trends, or one person's experience. We built CreatorPulse to do the research properly.
CreatorPulse exists to fix that.
We do rigorous research. We share what we find. We help creators and brands make better decisions with actual data.
DR. KRISTEN WAGER
Founder & Head of Creator Insights
PhD-trained consumer insights leader
- I'm Kristen, and I've spent the last 10+ years obsessed with how people discover, engage with, and trust content.
- At Kellogg Company, I led research initiatives for some of the biggest names in food (Special K, Cheez-It) diving deep into consumer behavior around shopping and cooking. But here's where it got really interesting: when I joined Raptive, I moved from studying content from the outside to understanding the creator world from the inside. I built research programs for the top 100+ food creators and got a front-row seat to their business models, real challenges, and what actually drives growth. That intimate view of the creator economy changed everything for me.
- I founded Recifix because I saw a real gap, creators deserved a platform that actually supported them, not one built on the backs of their content. Now I'm running CreatorPulse to apply that same research rigor and hard-earned insights to the food creator economy at scale. This is where I help creators navigate the noise, show brands the real value of authentic creator partnerships, and share everything I've learned along the way.
- When I'm not running Recifix, buried in data, or writing takes on CreatorPulse, I'm managing chaos as a mom of a toddler, a stepmom to teen, and a wife. I write here unfiltered because I think that's what this space needs – someone who actually lives both sides of this world.
Find me on LinkedIn
Looking for creator research
or consultation?
We work with brands and agencies on creator strategy, benchmarking, and partnership analysis.
FAQ
What kind of research is CreatorPulse based on?
We combine published industry data (Influencer Marketing Hub, Creator.com, YouTube creator earnings) with patterns we observed working with hundreds of creators at Raptive. Every insight is cited and sourced.
Who are your reports for?
Creators wanting to understand monetization, benchmarks, and growth strategy. Also useful for agents and brands working with creators.
How often do you publish?
We publish new insights 5 times a week. Newsletter goes out weekly (Friday).
Can I get custom research?
Yes. We work with brands and agencies on custom creator research, partnership strategy, and benchmarking. Email us to discuss.
How much does a report cost?
Reports start at $29. You get lifetime access.
Do you sell affiliate links or promote products?
Yes, carefully. We recommend tools that solve real creator problems (email platforms, kitchen equipment, creator business software). All recommendations are affiliate-based and clearly marked.
Can you help with my specific creator strategy?
Our reports and insights cover common challenges. For personalized consulting, that's available for brands and agencies at a higher level. Email us to discuss.